Graphic Designer
About
Residing in Los Angeles, California, Sheryl Soenarijo is a graphic designer who combines forms of minimalism and geometry to deliver modern and simplistic print media like user interface design, advertisements, branding, and packaging. She graduated from California State University, Fullerton with a Bachelor of Fine Arts in Graphic and Interactive Design in January 2021.
Before and during her time as a college student, she has been working in the graphic design industry for eleven years. In fact, Sheryl has worked with international clients like SM (Shoemart) Corporation, the largest chain of shopping malls and department stores in the Philippines, since she just graduated from high school. Moreover, she has received various awards from associations and institutions, and one of them is the Outstanding Graphic Design Student of 2015-2016, awarded by the Rio Hondo College Art Department.
Statement
Modern architecture, technology and magazines have had a big impact on me as a creative person. I’m also a long-time pianist who has been teaching music to children for years which can be seen in my simplified, rhythmic designs. As I began my teaching journey, I noticed how short people’s attention could be in focusing toward a single subject due to distraction from having too much elements in a single composition. With that in mind, I try my best to keep my designs as simple as possible because the simpler a design is, the more effective it is in gaining attention and in communicating to a specific audience. Whatever project I am working on, whether it is a branding identity, a poster, or even an experimental typography, my goal is to be as minimal as possible without removing any essential element in a composition. However, my designs are mostly identified in the form of digital and print media such as advertisements, packaging, and logos.